ኮካኮላ መናገር ጀምሯል...

የኮካኮላ ተወካይ በኢትዮጵያ አቶ ምስክር በድንገት ባልታወቀ ምክንያት ሃሳቡን በመቀየሩ ቴዲ አፍሮ ከኮካኮላ ጋር ሰርቶት የነበረው የዓለም ዋንጫ ዘፈን ሳይለቀቅ በመቅረቱ አርቲስቱ ከፍተኛ ቅሬታ ማሰማቱን ተከትሎ ደጋፊዎቹ የኮካኮላን ምርቶችን ያለመጠቀም ዘመቻ (‪#‎boycottcocacola‬) በማህበራዊ ድረገጾች ከፍተው ሰንብተዋል።

ይህ ሁኔታ ያሳሰበው ኮካኮላ መናገር የጀመረ ሲሆን የቴዲ አፍሮ ጉዳይ በሶስተኛ ወግን “ማንዴላ ሊሚትድ” በተባለ ኩባንያ አማካኝነት ተይዞ እንደነበርና በስምምነታቸው መሰረት የቴዲ አፍሮ ስራም ሙሉ ለሙሉ የኮካኮላ ነብረት ሆኖ ይኖራል ብሏል።

ቴዲ አፍሮ ለሰራው ስራ ተገቢው ክፍያ እንደተከፈለው ያስረዳው ኮካኮላ የቴዲ አፍሮ ስራ ለምን እንዳልተለቀቀ ግን ከማብራራት ተቆጥቧል።

ኮካኮላ በዓለም ዋንጫ ዋዜማ በመቶ ሚልዮን የሚቆጠር ዶላር አውጥቆ ምርቶቹን ሲያስተዋውቅ ከርሞ በሞቃታማዎቹ የብራዚል ከተሞች ኮካኮላን በገፍ ለመሸጥ እየተሰናዳ ባለበት ሁኔታ ነው የኢትዮጵያውያኑ ያልተጠበቀ ተቃውሞ የማህበራዊ ድረ-ገጾችን ማጥለቅለቅ የያዘው። ይህ ሁኔታ ኮካኮላን በእጅጉ ቢያሳስበው የሚደንቅ አይደለም። ‪#‎ethiopia‬ ‪#‎teddyafro‬

Coca-Cola under fire for dropping Teddy Afro’s World Cup Anthem

June 4, 2014

(EMF) – A large number of Diaspora community is urging East African nations to stop drinking Coca-Cola, in protest for Coca-Cola’s outrageous action to drop Teddy Afro’s World Cup Anthem.

Negative campaigning is on the rise as social media pages are flooded with a highly negative campaigns against Coca cola products following the leaked information by Mr. Misikir Mulugeta, Coca-Cola Brand Manager for Ethiopia, who downplayed the pop star Tewodros Kassahun.

The pop star has over 6 Facebook pages, with nearly a million fans and over 3000 Twitter followers.

Social media comments are generally supportive to the boycott campaign. One picture comment on Facebook read, “Zero Ethics!, Zero Justice!, Zero Health! … Don’t Drink Coca-Cola.”

The image is being shared by tens of thousands of fans.

A significant number of Teddy Afro’s fans on twitter are also raising ethical and health issues related to Coca-Cola, arguing that the products are causing health and environmental damages.

“These campaigns and allegations would certainly affect Coca-Cola largely with its sales in the Horn of Africa, unless Coca-Cola reconsiders the decision”, says one of the fans who is moderating a Facebook page.

According to the information posted on Teddy Afro’s website, Mr. Misikir Mulugeta, Coca Cola Regional Manager made a dramatic twist and dared to question Teddy Afro’s reputations. Many are considering it as a politically motivated action. Mr. Misikir Mulugeta assumes the ‘Coca-Cola Brand Manager’ position by a recommendation from the ruling party.

Ethiopians had the privilege of supporting Coca-Cola’s decision for selecting Teddy Afro for the 2014 FIFA World Cup to be held in Brazil.

Teddy Afro is not only one of the best vocalist in Ethiopia, he is also becoming an emerging global star in the Horn of Africa. He sings for love and inspirations.

Teddy’s fans believe that Coca-Cola has made a big mistake by making a very wrong decision, which may result in severe consequences on its sales in potentially big market.